Search Marketing South Florida – How I got my client to move up 20 positions in Google in a week with less than 15 minutes of work

I do search marketing in South Florida and I have been exposed to tons of search engine optimization techniques for getting on the first page of Google. There’s social bookmarking, article marketing, back-linking, blog commenting etc. etc. I’ve done them all. Most SEO strategies are very complicated and a lot of the techniques take a long time to implement.

Take for example article marketing…you have to write an article, submit the article to an article directory (sometimes it does not get approved and if it does it can take up to three weeks for the article to get approved), you have to put your links in the article (sometimes the article directory makes the links no-follow so you get no benefit at all from the links after all the effort) and finally you have to make sure that you use a compelling title and resource box etc. That is just one technique.

Before you start with the more complicated search marketing techniques listed above make sure you take a look at your title tag and your description for your web site. If your site is already getting spidered on a regular basis (if you site is older than 6 months old than it is most likely getting regular spider visits about every week) than all you need to do is add your keywords to the title tag and description of your site and most of the time (if you have good keyword relevance) your web site ranking for that keyword will jump up significantly in a very short amount of time.

This is exactly what I found with a client that I recently helped get to the top of Google. The client told me that they wanted to get on the first page of Google for 5 keywords. At the time they told me this they were on page 7 through 10 for about three of the keyword and they did not use any of the mentioned keywords in either their title tag or description, and they were a PR 5 site. I added the 5 keywords to their title tags and in incorporated them into their web sites description, added a Google site map to their site, and uploaded it to Google via Google webmaster tools and within a week I had them on the fist page for one of the keywords and the second page for 4 of them!

When editing your title and description please remember that you have about 65 character to use in the title tag and about 150 to use in the description. Go use your keywords in both your title tag and description and watch your Google ranking soar just like I do for my search marketing clients in south florida.